Jabra

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Nowsignage

NowSignage- Quick Service Restaurant (QSR) sector

NowSignage delivers a powerful digital signage management platform specifically designed for optimising operations within the Quick Service Restaurant (QSR) sector. NowSignage empowers multi-site food service businesses to boost throughput and enhance financial performance through advanced, centralised control.

The system facilitates instantaneous network-wide updates to digital menu boards and promotional displays. NowSignage features robust integration with existing Point of Sale (POS) systems, ensuring consistent menu accuracy and reducing the administrative burden of manual content changes.

Operators can utilise Dynamic Pricing capabilities within NowSignage to adjust item costs instantly in response to demand or specific promotional events. The platform also enables contextual content triggers, automatically switching promotions based on external factors such as local weather conditions to maximise relevant upselling opportunities.

To maintain brand uniformity, NowSignage provides precise screen synchronisation across all displays, ensuring high-impact content like full-screen promotional overrides transition correctly. Furthermore, verifiable Proof of Play reporting offers concrete data on content performance, enabling informed marketing strategy decisions. Implementing NowSignage establishes a reliable, scalable infrastructure for clear customer communication across counters, drive thrus, and interactive kiosks. Sources

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Platform Features for QSR Profitability

 

 

NowSignage is a specialised Content Management System (CMS) designed to optimise digital operations for Quick Service Restaurants. The platform provides comprehensive functionality for managing menu boards, promotions, and customer engagement across large, distributed networks.

NowSignage ensures that multi-location businesses can maintain brand consistency and implement advanced advertising strategies while retaining central control over all digital assets.

Real Time Pricing Synchronisation
NowSignage integrates directly with Electronic Point of Sale (ePOS) systems, automating menu updates to reflect current pricing and stock levels. This integration minimises manual administrative work, reduces human error, and ensures customers are always viewing accurate information at the point of order.
Immersive Multi-Screen Overrides
The platform permits users to schedule or deploy splash videos or images across multiple digital menu boards simultaneously, creating a high-impact, coordinated takeover. This functionality is ideal for urgently highlighting limited time offers, promoting new product launches, or showcasing branded video content to capture customer attention
Data Driven Promotional Triggers
NowSignage allows promotions to be automatically deployed based on specific operational or environmental conditions, including weather, audience demographics, or sensor input. By enabling automatic responses to changing conditions, such as promoting cold drinks on warm days, this feature ensures that content is highly relevant and maximises sales opportunities.
Verifiable Content Playback Auditing
The system records Proof of Play data, providing detailed, documented logs of when, where, and for how long all content was displayed across the digital network. This reporting offers crucial statistics for verifying advertisement delivery, analysing the effectiveness of various campaigns, and making informed decisions on future pricing strategies.
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